RESUME

 
Career
Experience
Freelance Consultant. Austin, TX

January 2016 to Present

  • Creates marketing and public relations strategies; develops short- and long-term business plans and timelines with action items

  • Produces content and design collateral for articles, websites, digital advertising, social media and other promotional material

  • Optimizes digital branding for websites, social media, SEO and ads. Generates click-throughs and monitors successfully expanded digital
    reach. Successfully tracks and monitors digital analytics for reporting

  • Coordinates multifaceted events, working directly with clients, talent and volunteers (i.e. Reno Bike Week 2016)

Social Media Specialist,
The Automotive Advertising Agency. Austin, TX

September 2018 to October 2019

  • Created and strategized online content production and scheduling

  • Tracked and analyzed social media analytics reports to gain insight on traffic, identified goals and KPIs

  • Assisted with crisis/reputation management and negative news communications

  • Worked cross functionally with acquisition and CRM teams

 

Office Administrator and Graphic Designer, Artown. Reno, NV

July 2013, March 2014 to May 2015

  • Created the Little Book of Events (distribution reach: 300,000), adverts, playbill, flyers and Final Report; assisted with content creation and rebranding efforts

  • Organized over 500 event submissions, presenter relations and membership programs via online platforms; maintained box office, mailings and revenue

Social Media Editor, South Brooklyn Post. Brooklyn, NY.

August 2011 to June 2014

  • Highlighted key people and events. Maintained social media platform; increased Facebook likes by 45% and Twitter followers by 15% over two years

 

Reporter and Paginator, Sparks Tribune. Sparks, NV.

July 2013 to March 2014

  • Profiled and photographed the people and events in the Sparks community; maintained Tribune’s social media, building engagement over twelve- month period

  • Designed and paginated the newspaper 

Social Work internship, ReStart. Reno, NV.

May 2012 to January 2013

  • Assisted with state welfare forms (food stamps, energy assistance, lease and rental agreements, child support documentation); standard office duties

Administrative Assistant, Mednet Healthcare. Ewing, NJ.

February 2010 to May 2011

  • Presented findings and data reports to executives and senior staff at monthly meetings

  • Edited and distributed FDA and ISO procedures. Assisted with patient billing; standard office duties

Skills
  • Adobe Creative Cloud

  • AP Style proficient

  • Final Cut Pro

  • Basecamp

  • JIRA

  • Trello

  • Audacity

  • Dreamweaver

  • Google + and Apps; Google AdWords certified

  • Patron Manager/Salesforce

  • copywriting

  • email marketing (MailChimp, Constant Contact)

  • QuickBooks

  • social networking (Facebook, Twitter, Tumblr, LinkedIn, Pinterest, WordPress, Snapchat, TikTok, YouTube, Vine, Instagram, Yelp, SnapChat, Hootsuite, Sprout Social)

  • digital marketing; SEO strategies

  • professional event planning

  • LaunchPad

  • InfoSearch

  • Microsoft Office

Languages

Spanish (conversational)

Education
University of Nevada, Reno

2015, B.A.- Journalism, with emphasis in advertising. Minor: Spanish

Community
Service and Involvement
 
Marketing Volunteer, Todos Juntos Learning Center
Austin, TX
 
Lobbyist and Volunteer, Progressive Leadership Alliance of Nevada (PLAN)
Reno, NV
 
Event Speaker, People's Action RISE UP conference, April 2017
Washington, D.C.
Board member, Nevada Coalition for Women's Equity
  • Creating social media campaigns and assisting with lobbying strategies

Organizer, Black Lives Matter- Reno chapter
Event Planner, ArtSpot Reno
  • Assisting with various events including Discover Dickerson July 2016. Organized a bike valet to encourage green transportation, an artist village where local artists displayed and sold their work and a fleet of local food trucks; as well as designed event advertising

Actress and Stage Manager, Reno Little Theater Company

Organizer with Reno Sex Positive

  • Facilitated bi-weekly discussions on a wide range of topics including communication and slut shaming

  • September 2014- Worked with the City of Reno in planning and the execution of Reno's first SlutWalk, a peaceful demonstration that brought awareness to sexual assault, victim blaming and shaming in our city.

    • Recruited volunteers and created advertising and a low-budget marketing plan for the walk

Tutor, Coral Academy of Science

Reno, NV

  • Tutored elementary school students with reading and writing skills

I want to work with you! Let's talk >>

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© 2020 by Andrea L. Tyrell

 

Call

Mobile 1.775.313.8950

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